Elave
Elave is a brand of skin care products made by Irish company Ovelle Pharmaceuticals. In 2007 they produced this commercial, a deliberate satire of their rivals' commercials, purporting to show their workers creating and testing products behind the scenes – except every single person in the commercial is naked, with plenty of frontal views. The commercial touts how they have no unsafe ingredients, and it ends with the catch phrase "We have nothing to hide."
The commercial was shown online on the website www.nothing-to-hide.co.uk, which has since been discontinued, and it was also posted on YouTube, where it became a hit. It was apparently not actually shown on TV.
6 comments:
Good to know that Elave only hires professional (young) models.
Great slogan for the product and great message overall.
It's a great commercial! Surprised the UK didn't air it --- they are far less prudish than the US.
In Ireland no less !
Years ago in 1967, the RC bishops got upset with Jayne Mansfield when she was set to tour Ireland for a nightclub act. They got her cancelled and sent her packing back to the states.
How Ireland has changed in its opinions and outlooks since that time….:)
Fabulous!
so clever!
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