NOVA Allir úr
In 2020, the Icelandic telecommunications company NOVA ran a series of ads and commercials featuring full-frontal nudity. Above, an ad on the side of a bus stop.
"Allir úr" means "The everything watch" in Icelandic. The ads were promoting Samsung and Apple smartwatches that claim to do everything that a smartphone can do. But in a play on words, "Allir úr" also means "Take off everything." So the ads are saying that one of these watches is all you need, showing people wearing just a watch and nothing else.
In case the nudity in the previous ads was too subtle, here's another ad. This one says "With Nova's solution, you have everything you need." The model appears to be the guy on the left in the previous ad.
And here's another view of the same guy, for those who appreciate rear views. The small wording at left says "The largest entertainment venue in the world." Well, their ads were certainly entertaining.
3 comments:
Could you see something like this here?
That is really unashamed!
That is a really healthy attitude that Iceland had. I hope that they are still as clear-thinking. That is absolutely wonderful.
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