Ads - Part 49

 AIDS Ads, Part 4

We continue our survey of ads responding to the AIDS epidemic.  Some ads coyly concealed frontal nudity, like this public billboard in Switzerland.  But they're still showing more than a billboard in the U.S. would have shown.  The title says "Protection is also required here."

And here's another Swiss billboard, this one in English.

This Austrian ad shows a butt, but that's all.  The title says "Protection out of love," and down below it says "Let's not give AIDS a chance."

Other ads showed frontal views, but not erect.  This 1990s ad by the German organization Deutsche AIDS Hilfe says "Lovely days, lovely sand, condom and lube always with you."

Another 1990s ad by Deutsche AIDS Hilfe says "Live consciously", and down below: "Sexuality has many options.  Safer sex means to use imagination.  And a condom."

Some ads went a step further and showed an erection, like this 1993 ad by the Terence Higgins Trust, a British organization, of a guy putting a condom onto his partner's cock ...

and this 1994 ad by the Terence Higgins Trust.

And then there were ads like this one by the French organization AIDES saying "A glove for each fist" ...

and this ad by the AIDS Committee of Toronto urging safer S&M sex.  Well, to stop AIDS, everyone needed to "know the ropes."

We'll see more AIDS ads next time.