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Monday, December 9, 2024

Ads - Part 60

 Posters part 2

We continue our mini-series on ads for products or events in the form of posters featuring nude males.  Today, posters during World War I.  The war started on July 28, 1914, but you'd never know it from this Slovenian poster for an athletic competition in August, 1914.

This French poster is undated, but it's definitely from World War I, showing the German eagle attacking the French flag and asking citizens to "subscribe to the 4th national loan" (presumably war bonds).

Far from the conflict, this 1915 poster advertises an exposition in San Francisco celebrating the recently built Panama Canal, completed in 1914.  The U.S. did not enter World War I until 1917.

This poster for Italian Fiat bicycles can be dated to 1915-1920 based on the logo.

Here's an Argentinian poster from 1917 directed at Italian immigrants, asking them (in Italian) to subscribe to Banco Italo Belga war bonds.

A Russian military poster, February, 1917.  The Russian war against Germany was a disaster.  A month after this poster, the Russian Revolution began with the removal of the Russian monarch, Czar Nicholas II.  After further revolution in November, the Communists took control.

A 1917 Dutch poster advertising military demonstrations in physical exercises.

This 1918 German poster is asking people to "batter down the gates of peace" by subscribing to the eighth war loan.  An odd, warlike description of how to achieve peace.

Another 1918 German poster for war bonds, smashing a tiny Uncle Sam.  By this time the U.S. had entered the war against Germany.

Another German war bonds poster, labeled "Der 9 Pfeil" (the 9th arrow), presumably the 9th set of bonds.

We end with this August 1918 Dutch poster for military demonstrations of physical exercises.  The war ended 3 months later on the eleventh hour of the eleventh day of the eleventh month, 1918.

12 comments:

Anonymous said...

+ immagine 4 e 5
4- il ciclimismo è stato fortemente promosso dalla FIAT nella loro città natale, Torino.
questo ha portato Torino ad essere di centro ciclismo in Italia e la patria dei migliori ciclisti.
5- in realtà questo è un poster dall’Argentina per la promozione dei titoli di guerra Banco Italo Belga, per fare appello alla comunità italiana.
L’Argentina ha una comunità italiana molto numerosa, molti argentini sono de origine italiana.

UtahJock said...

I like the "Fiat" spelled out in the chain-ring.

Anonymous said...

Interesting to note that various soldiers in the war posters are nude. Perhaps it was an incentive to increase recruitment.

Unashamed Male said...

@Anon - I have corrected the caption for #5. Grazie!

SickoRicko said...

Thank you for these.

Ike said...

Uncle Sam has clothes on, how distasteful (apparently).

Ike said...

The two Belgian posters were occupied-Belgium posters, so they were likely created or commissioned by the German enemy.

anonymous said...

The colorful art nouveau poster from Slovenia, then part of the Austria-Hungary, features Ljubljana Castle in the background. The falcons represent Slavic unity and sport as well as the Sokol Slets an athletic and patriotic movement among Slavic peoples (the Sokol Slet of Czechoslovakia was the best known), and the naked man represents Slovenian athleticism and virility. These symbols were important to Slovenians and other Slavic peoples (Bosnians, Croatians, Czechs, Poles, Slovaks) who lived under the Austro-Hungarian yoke, as it represented their aspirations for their own free countries and respect for their cultures.
The poster was printed by the workshop of J Blasnika, a prominent poster artist.
-Rj

anonymous said...

Poster printed by the workshop of J Blasnika, the poster’s creater was the prominent artist Ivan Vavpotič, known for formal portraits and at one time set and stage designer for Ljubljana’s National Theater. -Rj

anonymous said...

=L’affiche française, le patriotisme jusqu’au bout. Des soldats et de civils sont tués tandis que les banquiers et les spéculateurs s’enrichissent.
=Les affiches néderlandaises pour les manifestations sportives militaires avertissaient les deux parties que les Pays-Bas/Hollande, neutres pendant la Première Guerre mondiale, étaient prêts à se défendre contre l’agression.
=L’affiche de la Russie ne devait avoir aucune signification alors que la Russie impériale se désintégrait.
-Beau Mec

Anonymous said...

The nude male form used to draw attention to the message of a poster.
Also used by artists as a form of defiance against the censors and the prudish.

Anonymous said...

Einzigartige und schöne Poster.
Deutsche Arroganz auf Plakat 8 und deutscher Durchhaltewille auf Plakat 10.
Die italienischen und slowenischen Plakate sind am künstlerischsten und das amerikanische Plakat ist clever.
(vvs)