Chillipie
Chillipie is an Italian maker of socks and men's underwear. Their slogan is "Color your life with Chillipie." Another slogan, "Shameless Colors," was illustrated by an extensive ad campaign featuring men wearing their products, such as socks, and nothing else.
The commercial above mixes images of their products with images of naked men who are featured in their ads.
And this commercial shows some behind-the-scenes views of the models getting photographed for the ads.
Many of the resulting ads were in black and white, with full-frontal nudity and spot color to highlight the Chillipie products. This guy seems to have ripped the shorts off of somebody with his teeth. Grrr!
Another ad with spot color. This guy is rather well-endowed.
In a few ads the guys are are a little more modest, like the one above.
But mostly they let it all hang out. Here's the same guy in full color. He's pretty well-endowed, too.
And here he's even less modest, starting to get excited and giving us the finger.
We end with this guy wearing one sock and jerking off. Can you imagine an ad in the U.S. showing a naked guy jerking off? "Shameless Colors," indeed!
3 comments:
Great ad campaign. It’s unfortunate the US can’t embrace this.
At last a brand that fully embraces the concept of nudity being a selling point, and using it very well too :)
We're men, we have cocks.
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